Ebook-Download Shopper Marketing: A How-To Business Story, by Paul Barnett
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Shopper Marketing: A How-To Business Story, by Paul Barnett
Ebook-Download Shopper Marketing: A How-To Business Story, by Paul Barnett
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Produktinformation
Taschenbuch: 280 Seiten
Verlag: Business Expert Press (1. September 2016)
Sprache: Englisch
ISBN-10: 1631573578
ISBN-13: 978-1631573576
Größe und/oder Gewicht:
15,2 x 1,5 x 22,9 cm
Durchschnittliche Kundenbewertung:
Schreiben Sie die erste Bewertung
Amazon Bestseller-Rang:
Nr. 732.979 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
Paul Barnett is one of the most recognized Shopper Marketing Gurus in the FMCG industry. Getting the opportunity to learn from his expertise and experiences through this book is a really a chance of a lifetime! For those who want to learn, in a theoretical and practical way, to apply Shopper Marketing in their own respective fields, this book is a Must Have!
Paul Barnett is an experienced marketer with significant global experience working for major brands.It's a valuable resource for any brand marketer / shopper marketer whose job includes understanding how target consumers behave as shoppers, in different channels and formats, and leveraging this intelligence to the benefit of all stakeholders (brands, consumers, retailers, and shoppers.)Shopper Marketing
Paul is a passionate, experienced, professional marketer. His perspective on shopper marketing is truly inspirational. The book is a great asset to anyone who would love to develop the thinking along this line. A book that cant be missed!
Easy to read and practical guide on how to win more shoppers online and in store
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